Effectiveness of Graphic Design in Packaging


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In this study, we examined individual responses to graphics used in product packaging. Many companies invest large amounts of money in the graphic design of their brand, but have no way to measure for certain if a design will interest buyers.

This study investigated whether there are any patterns or preferences in how individuals look at packaged products. With the data gathered we sought to better understand what designs consumers are interested in which may aid graphic designers of packaged products. For this project, Loren helped set up the project on the eye tracking machine, and performed the data processing to extract the results from the eye tracking output.

Research Paper